Outstanding Video Content For Successful Marketing

Did you know that web pages containing videos attract three times more traffic than standard content? If you own a small business and make your first steps in online marketing, getting your customers’ attention should be at the top of your priority list. Show them why your service is unique, your product is the best, and you can beat the competition in everything the clients want!

Regular-style content – a good text with a couple of images – is only the start of your effective marketing campaign. No matter how impressive they are, however, pictures can only create a notion, an idea of what your business provides. Videos deliver a much more comprehensive visual representation of your products and services. Furthermore, they are more engaging and create a more lasting impression if produced effectively. 

But how are you supposed to create an engaging video when you can barely cope with all other tasks? Let someone else do it for you! Video Capture London has a small but highly efficient team of content creators who can turn your ideas into reality. For the past few years, we have helped a growing number of businesses carve a niche in one of the most competitive city markets in the world! Our video content will be the cutting-edge tool that will boost your marketing package and open new opportunities for your company!

Why Choose Video Capture London?

  • A team of highly creative and friendly professionals
  • Tailor-made content for every business
  • Affordable pricing, adjusted to your marketing budget
  • A comprehensive service portfolio 
  • 100% original content to boost your website SEO campaign
  • We work with cutting-edge HD equipment for crystal-clear videos
  • Free preliminary consultations – let’s discuss your project!

What Types Of Business Videos Do We Create?

  • Whiteboard concept videos
  • 3D-animated short clips
  • Short YouTube-style videos (less than 5 minutes)
  • Drone-captured aerial videos (for outdoor businesses)
  • Photoshoots
  • Long portfolio-style videos (20+ minutes)
  • Vlog projects 

For a comprehensive overview of each option, go and check our Services page!

How Do Good Videos Boost Your Content SEO?

SEO stands for Search Engine Optimisation – the range of tools that web creators use to move their content at the top of the Google ranking for a respective keyword. A growing number of businesses hire digital agencies to do it for them – as a result, the quality of web content has significantly improved throughout the last few years. The competition becomes increasingly fierce, and online-based businesses look for new ways to gain an advantage over their rivals.

So how do videos fit in this picture? Google’s guidelines for web content clearly state that having a video on your webpage is a decisive ranking factor – in other words, your page is likely to get to the elusive top 10 for the respective search term. In the last few years, Google has tried to improve its ranking algorithm by determining which page is more relevant to the keyword. One of the most important factors is the so-called “click-through” rate – what per cent of the visitors clicks on a specific segment of the page before closing it. 

People feel instinctively more compelled to click on videos than long paragraphs of text. This simple rule explains the origin of a well-known modern term – “click-bait”, something flashy or impressive that entices people to tap on it for “click” sake. However, such “baits” will hurt your website in the long run – Google will detect that visitors click on the segment and then close it in a couple of seconds; therefore, it is not qualitative and relevant, so it must be pushed back in the search engine rankings.

On the contrary, a well-crafted video that provides valuable insight into your service or product will capture the customer’s attention and not only serve as a powerful marketing tool but boost your SEO exponentially.

Contact Us

Have we provoked your interest? Do you already want to discuss an idea for a video? Send us a message via the Contact Form, and we will respond ASAP!